Since the emergence of ChatGPT last November, AI has captured the attention of people across the globe. Along with this, the integration of AI-powered conversational chatbots into core products and services such as search engines has added to its popularity.
However, it’s important to note that AI is much more than just chatbots. It’s a broad field that encompasses various subfields, including machine learning, natural language processing, computer vision, robotics and more. These technologies are making significant contributions in diverse fields, ranging from healthcare and finance to transportation and education, revolutionising the way we live and work.
As the field of AI continues to evolve, we can expect to see more groundbreaking innovations that will reshape our world in unprecedented ways.
As the field of AI continues to evolve, we begin to see the shift in how AI is being used not only in industries such as science, healthcare or financial services but now incorporated into our daily lives, including marketing activities.
In this article, we’ll be going through the basics of everything you need to know about how AI can help you in your marketing practices.
Here’s an overview of what we’ll cover:
But first, if you’re still relatively new to AI and AI Marketing, here’s a quick overview of what AI marketing is all about.
Artificial Intelligence Marketing, more commonly known as AI marketing, is the use of AI technologies and techniques in the field of marketing to improve and optimise various marketing activities, such as advertising, customer segmentation, content creation and personalisation. AI marketing uses machine learning algorithms to analyse large amounts of data, including customer behaviour, preferences and interactions and then apply this analysis to create more effective marketing strategies and campaigns. 
AI marketing can help businesses better understand their customers, predict their behaviour, and personalise their marketing efforts. It can also automate many marketing tasks, including lead generation and lead scoring, freeing up marketing teams to focus on higher-level strategic activities.
AI marketing is becoming increasingly popular as businesses seek to stay competitive and leverage the latest technological advancements in their marketing efforts. Just look at ChatGPT and how its introduction has taken social media platforms like LinkedIn by storm!
As AI becomes increasingly popular, we listed down three reasons why you should consider using AI to help make your marketing more effective.
With the help of machine learning, improved prediction systems allow for faster and repeated testing of new ideas.
Machine learning has revolutionised the way we approach new ideas by enabling faster and more efficient testing through improved prediction systems. With AI’s ability to process vast amounts of data and make predictions based on patterns, as a marketer, you can now make better decisions and take calculated risks.
For instance, when planning a travel itinerary, using AI-powered tools like ChatGPT can save time and effort by generating personalised recommendations based on your preferences and previous travel experiences. Similarly, in content creation, AI can provide multiple ideas and taglines in just seconds, helping to streamline the brainstorming process and improve the overall quality of content. Importantly, AI’s cost-saving benefits are also significant, as it can automate repetitive tasks, reduce human error, and ultimately lead to increased productivity and efficiency.
Just imagine using ChatGPT with prompts like these:
“How to get more followers on TikTok?”
“How do I earn more money for my affiliate programme?”
“Write me an email that will help to promote the products on my website.”
Predictive analytics can assist in identifying potential customer churn, optimising pricing strategies and identifying market opportunities. This can help you make informed decisions and optimise your strategies with the predictions and forecasting of future trends through the historical data analysed by AI algorithms.
A winning combination in marketing is achieved by combining skilled professionals with cutting-edge technology. Although AI-based tools have strong capabilities, and are able to provide outputs at incredible speeds, further harnessing their results requires human involvement.
The real game-changer will be how marketers utilise collected insights in innovative ways yet to be discovered. While AI is a powerful tool, human intelligence will continue to play a significant role in effectively harnessing its capabilities.
Before you start integrating AI in your marketing activities, it’s essential to have a clear understanding of your business objectives. Identify the specific areas where AI can add value, such as:
Customised chatbots can help you take your customer service to the next level by being an ‘always-on’ tool for your support team. With the ability to handle multiple inquiries simultaneously, chatbots can improve response times and reduce wait times for customers. Additionally, chatbots can be customised to match the brand’s tone and style, providing a seamless experience for customers.
AI can enhance advertising by improving targeting, creation, and bidding strategies for businesses. By utilising machine learning algorithms, past campaign data can be analysed to narrow down audience segments, ad creatives, and optimise bidding strategies to create more effective ad campaigns.
Email outreach and lead nurturing can be tedious and time-consuming. By enlisting the help of an AI, you can automate and personalise email campaigns based on data-driven insights.
AI-powered image recognition technology can identify objects and improve product recommendations, providing a personalised shopping experience for customers. By analysing a customer’s preferences based on their search, AI can suggest similar product listings based on factors such as colour, style, and design.
AI can predict customer engagement by analysing vast amounts of data about their behaviour, such as their interests, habits and preferences. This data is sourced from various platforms, including your brand’s website analytics, social media, and customer reviews. The data is then fed to machine learning algorithms, which are trained to recognise patterns and predict future customer engagement.
AI can automate many repetitive tasks, such as data entry, lead generation, and social media posting. By automating these tasks, you can save time and free up resources to focus on more strategic marketing initiatives.
Here’s a list of useful AI tools for marketing. We’ve broken the list down into 3 sections so you can easily look for the right tool you need.
Affiliate marketing is a performance-based marketing strategy where individuals or businesses, known as affiliates or publishers, promote products or services of another company, known as the advertiser or merchant, in exchange for a commission. It is a collaborative partnership between the advertiser and the affiliate, where the affiliate earns a commission for each customer or sale generated through their promotional efforts.
Before we go jumping headfirst into all the useful AI tools you can use for marketing, let’s go through what content marketing is. Content marketing is a marketing approach that involves creating and sharing relevant media, such as articles, videos, and podcasts, to attract, engage, and retain an audience.
By utilising this strategy, businesses can establish their expertise, promote brand awareness, and remain top-of-mind for potential customers when it comes time to make a purchase.
Next on the list, we have AI tools for email marketing. Email marketing is a marketing strategy that aims to promote a business’s offerings and cultivate customer loyalty. It involves sending promotional messages or newsletters via email to a targeted audience.
Beyond sales-focused messages, email marketing can also serve as a means to educate your audience about your brand’s value or maintain engagement during lulls between purchases. It encompasses a wide range of possibilities and plays a significant role in marketing by integrating with automation efforts, contributing to lead generation, enhancing brand awareness, fostering relationships and keeping customers engaged through various types of marketing emails.
Although all these tools mentioned in this section have free versions, do keep in mind that plenty (if not all) of them require a paid subscription for additional functionalities.
There you have it! Seven tips for you to integrate AI in your marketing activities. We hope you were able to learn a thing or two from this article and apply it to your own marketing activities.
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 ‘What is AI Marketing? A Complete Guide – Marketing Evolution.’ https://www.marketingevolution.com/marketing-essentials/ai-markeitng. Accessed 11 May 2023.
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