Have you ever had a question at work and someone replied with, “Just ask ChatGPT!”. As technology continues to evolve, artificial intelligence (AI) has become increasingly popular in many industries, including the marketing sector.
AI marketing has become a norm for many companies and businesses as they are designed to automate tasks, streamline processes, and enhance productivity. This is especially helpful in our fast-paced digital environment, where it can be challenging to keep up with content creation.
It can be overwhelming to begin learning about AI tools and their applications, let alone integrating AI into your marketing activities. Fret not! In this article, we will be exploring the different AI tools available and how you can use them for your next marketing campaign.
AI tools are software applications that use machine learning algorithms to perform tasks that would otherwise require human intervention. They can assist in various fields, including but not limited to writing, designing, and video and image editing. The introduction of AI tools can help to increase efficiency, reduce errors, and improve outcomes.
As convenience is usually at the forefront of our minds, the best part is that AI tools can be accessed through web applications, mobile devices, and also desktop software.
In the section below, we will be talking about the many AI tools available that can assist you with your marketing:
Having writer’s block? Writing is an essential part of marketing, but it can be sometimes challenging having to come up with new sentences and copies all the time. How can you deliver similar messages without sounding repetitive? AI writing tools can help improve your writing skills, enhance creativity, and speed up your writing process.
Developed by OpenAI, ChatGPT is an AI-powered chatbot that can help you generate content ideas and write articles. It uses GPT-3.5, an advanced natural language processing model, to understand your search requirements and provides relevant suggestions. In addition, ChatGPT can also help to optimise your written content for search engines.
Read our article on ChatGPT here.
Price (monthly): Free/$20 for ChatGPT Plus
Jasper is an AI-powered writing assistant that uses natural language processing to analyse your writing and provide suggestions for improvement. Aside from helping with sentence structure, grammar, and vocabulary, Jasper can also generate content ideas and help you research topics. Jasper can assist your business in automating customer service operations, analysing inquiries, and responding to customers in real time. These features can be integrated into emails, customer service chatbots and social media platforms.
Price (monthly): Free trial/$49 for Creator/$125 for Teams/Custom pricing for business
Since its development in 2013, Notion is most well known for being a productivity tool that assists with organising and structuring written content such as notes, outlines, tasks, and databases. Now, Notion boasts a built-in AI-powered writing assistant that can learn from your writing style and provide suggestions for improvement alongside helping with grammar and spelling.
Price (monthly): Free/$8 for Plus/$15 for Business/Request a demo for Enterprise
The impact of a good copy can be further boosted with good visuals. Design is a key component in creating a brand image and communicating with customers. AI tools can help create professional designs, automate repetitive tasks, and spark creativity when creative juices are running low.
If you’re looking for a tool that can help create unique logos, look no further than Looka! Looka is an AI-powered logo maker that can help to create professional business logos at an affordable price. With its user-friendly interface, you can customise fonts, colours, layouts and symbols.
Price: $96 for Brand Kit Subscription (annually)/$192 for Brand Kit Web Subscription (annually)/$20 for Basic Logo Package (one-time)/$65 for Premium Logo Package (one-time).
Developed in 2019, Galileo UI is a design tool that can help you create user interfaces for web and mobile applications. With Galileo, you can quickly generate a design with a simple text description. It also features a drag-and-drop interface that allows you to make edits to your design with ease. In addition to website designs, Galileo UI can also generate code snippets that you can use in your mobile applications.
Price: Galileo UI is currently only open for early access
Uizard.io is an all-in-one AI tool that can help convert simple wireframes and sketches to digital designs for websites and applications. If you are a beginner, you can also find and choose a design from Uizard’s many templates that best meets your requirements. On top of that, Uizard can also create designs based on your input and generate code snippets.
Price (monthly): Free/$12 for Pro/$39 for Business
Video is a powerful medium for communications and marketing. AI tools can help to create professional videos, automate video editing, and enhance the quality of videos. Aside from that, video AI tools can also personalise your videos by inserting the names of your customers and utilising facial recognition to alter existing videos into new videos with new text in your voice. How cool is that!
Developed in 2020, Tavus is an AI-powered video editor that can help you automate the video editing process by analysing your video and suggesting edits such as trimming, cropping, and adding effects. Its key features include AI voice and face cloning. With this feature, you can upload your video and create your own video template and generate unlimited video versions from the original source.
Price (monthly): $497 for Intro/Custom Plan for Business
Windsor.io is an AI marketing platform that aims to help e-commerce businesses to engage with their customers through the automation of video marketing efforts. Its user-friendly interface allows you to create professional videos by simply choosing templates, images, and music. Windsor.io can also generate voiceovers and create animations for your videos.
Price (monthly): Free/$300 for Standard/Custom Plan for Enterprise
Aside from the basic video editing functions, Supercreator.ai is a video editing tool that also suggests edits such as colour correction, stabilisation, and noise reduction for your videos. It is currently a mobile app that can help create short videos for Tik Tok, Instagram Reels and Youtube Shorts with subtitles and captions.
In marketing, strong visuals can leave an impacting and lasting impression. This is important for your business if you aim to acquire, retain or grow your customer base. AI image tools can help to create professional images, automate image editing, and enhance the quality of images. Below are some AI tools you can use to create images for your next campaign.
Stockimg is an AI-powered image library with high-quality images for your projects. When looking for images, you can simply type in your keywords and it will provide the relevant images. Stockimg.AI can also generate custom designs using its AI algorithms, allowing you to create unique graphics without needing design skills.
Price (monthly): Free/$19 for Starter/$29 for Premium/$299 for Enterprise
DALL·E, developed by OpenAI, can generate detailed images based on text descriptions, allowing users to bring their words to life visually. It has the ability to generate images of novel concepts not encountered during training, fostering creative exploration. You can modify textual prompts to fine-tune the generated images, providing control over specific attributes and styles.
Some additional AI image tools to take note of are Let’s Enhance and Remove.bg. Let’s Enhance can help you increase the quality of your blur or pixelated images, giving them a higher resolution with more clarity without losing any image quality. Remove.bg uses AI to detect and automatically remove the background from an image, making it easy to create transparent or white backgrounds.
No matter the industry or field, research is the core of any decision-making process. However, combing through tons of data can be tedious and monotonous work. Sometimes the introduction and abstract part of the paper just isn’t enough! With the help of AI research tools, you can automate and streamline your research, gaining insights from AI-analysed data with ease.
Bearly.AI is a research tool that can help you automate your research process. Easily get summaries and key takeaways from research papers, PDFs, articles or Word documents using the Bearly.AI Deep Summaries feature. You can also download the Bearly Chrome extension and get summaries for articles you are reading or full transcripts of Youtube videos.
Price (monthly): Free/$20 for Pro
Developed in 2018, Scholarcy is an online tool that quickly summarizes your research articles, reports, and book chapters. It breaks down the content into easy-to-understand sections, helping you determine the document’s importance for your work. With Scholarcy, you can save time by quickly evaluating the relevance of any material in your research. It can also help you create your bibliography by generating citations and references.
Price: Free/$9.99 for Personal Library/$8,000+ for Academic Institution License
Introducing the future of presentations – AI presentation tools. Gone are the days of creating presentation decks from scratch. In this section, we will be telling you about AI-powered tools that can help you increase efficiency and interactivity when creating your presentations.
SlidesAI is an AI presentation tool developed to help you create professional presentations with ease. Simply insert the important text and figures you need for your presentation and SlidesAI will generate slides based on your input. SlidesAI can also help you design charts, graphs, and tables – all customisable based on your preferred look and feel.
Price (monthly): Free/$11 for Pro/$22 for Premium
Developed by the same company as ChatGPT, SlidesGPT can generate slide content from natural language prompts, allowing you to simply describe ideas or key points for your presentations. In addition, it offers a range of customisable templates, slide layouts, and design options, helping those with no design experience to save time in the design process.
Price: Free/$2.50 per download
In the dynamic world of marketing, audio content is an increasingly vital medium for connecting with your audiences. Below, we will be introducing AI audio tools that can help you enhance your content delivery across various platforms.
Soundful is an AI music generator platform established in 2021. With Soundful, you can create unique music based on your required genre and mood, be it for a podcast, Youtube video or Instagram reels. Whether you’re seeking to monetize or explore commercial opportunities, they have got you covered. And the best part is, it is completely royalty-free!
Price (monthly): Free/$10 for Premium/Custom Pricing for Enterprise
Aside from knowing your target audience, being a good marketer also requires knowing your competitors. This is why Steno was developed. To help professionals gain insights from podcasts and audio content by extracting valuable data, monitoring brand activities, researching competitors, and understanding public insights.
Price: Steno is currently only open for early access
Recording voice-overs has never been this simple! Murf.ai is an online tool that transforms text into realistic voiceovers. All you have to do is type or upload your script, and you can generate high-quality voice recordings for your podcasts or videos. With Murf’s diverse range of editable voices, you can get professional voiceovers for any use seamlessly.
Price (monthly): Free/$29 for Basic/$39 for Pro/$99 for Enterprise
Artificial intelligence is transforming the way we work, helping us achieve more with automated tasks and streamlined responsibilities. With the rise of AI technology, productivity tools have become more intelligent and intuitive. Here we will explore a range of AI products to help you optimise your work process.
Trello is a project management tool that helps individuals and teams stay organised and collaborate effectively. It uses a visual interface with boards and lists which you can create for different projects or departments. Trello can also be integrated with other productivity tools such as Notion and Asana for a seamless workflow.
Price (monthly): Free/$5 for Standard/$10 for Premium/$18 for Enterprise
Developed in 2008, Asana is one of the most popular project management tools for organisations seeking to streamline their work process. It provides a centralised platform where you can create projects, break them down into tasks, assign responsibilities, set deadlines, and track progress.
Price (monthly): Free/$11 for Premium/$25 for Business
Have you ever been overwhelmed by the amount of information in a single meeting call? Headroom aims to solve this problem by using AI to automatically capture engagement, take notes, summarise and assign action items so you can focus on creating and collaborating.
AI Affiliate marketing tools are revolutionising the way marketers approach their campaigns. With the power of artificial intelligence at their fingertips, you can now personalise every aspect of your affiliate marketing strategy.
With AI capabilities, Refersion offers predictive analytics to help businesses make data-driven decisions, identify top-performing affiliates, and optimize commission structures. The platform also provides personalized recommendations and automated optimizations to maximize conversions and ROI. With Refersion’s AI tool, businesses can streamline their affiliate marketing efforts, track performance, and drive success in their affiliate programs.
Price (monthly): $99 for Professional/$249 for Business/Contact for Enterprise pricing
Sovrn is an affiliate marketing platform that offers features to monetise content and maximise revenue for publishers. It automatically converts regular product links into affiliate links, allowing publishers to earn commissions from the resulting sales. With its extensive network of affiliate programs, VigLink simplifies the process of finding and joining relevant partnerships.
Price: Request for a demo
You can use AI tools to churn out insightful blog content for your audience. Here’s a step-by-step approach to how you can leverage AI tools to assist you in writing blog content:
Step 1: Topic Generation: Use AI-powered tools like content idea generators or topic analyzers to generate ideas for your blog.
Research Assistance: AI tools and research assistants can help you gather information and research material for your blog.
Writing Assistance: Tools like language models or text editors powered by AI can offer suggestions, help with grammar and spelling, and provide content structure guidance. They can also generate text based on the input or prompts you provide, acting as co-writers or idea generators.
SEO Optimisation: Use SEO tools that analyse keywords, suggest improvements, and provide insights into content readability and search engine optimization to rank your blog content better on search engines.
AI tools can also help with creating educational content that adds value for your customers. Here’s how you can leverage AI tools to develop educational content:
Content Research: Use AI-powered research tools to gather relevant information and resources for your educational content, providing you with comprehensive insights and references.
Content Generation: AI language models can help you create educational content by generating detailed explanations, examples, or even interactive simulations. This can be particularly useful for explaining complex concepts or providing step-by-step instructions.
Interactive Learning Experiences: Consider using AI tools to create interactive learning experiences. Chatbots or conversational AI platforms can engage learners by providing personalised guidance, answering questions, and offering interactive exercises or quizzes.
Adaptive Learning: AI-powered adaptive learning platforms can personalise educational content based on the learner’s progress, strengths, and weaknesses. These tools can identify knowledge gaps, and provide targeted resources and recommendations to enhance the learning experience.
Data Analysis and Visualisation: AI tools can help analyse complex data and present it in visual and easily understandable formats. Use AI-powered data analysis tools or visualisation platforms to present statistics, charts, and graphs, making educational content more engaging and accessible.
You can also add captions to your content, improving accessibility for individuals with hearing impairments or those who prefer captions. Here’s a step-by-step approach to how to leverage AI tools for adding captions:
Automatic Speech Recognition (ASR): Utilise AI-powered Automatic Speech Recognition tools to transcribe spoken content into text. These tools analyse audio or video recordings and convert the spoken words into written text.
Caption Generation: Once you have the transcribed text, you can use AI tools specifically designed for caption generation. These tools analyze the transcriptions, apply formatting, and time-sync the captions with the audio or video content.
Editing and Review: It’s crucial to review and edit the generated captions for accuracy and clarity. AI tools can provide a starting point, but it’s important to ensure the captions reflect the intended meaning, are error-free, and follow proper grammar and punctuation.
AI tools have revolutionised the field of marketing, offering immense potential for businesses to gain a competitive edge. From advanced data analytics and personalised targeting to chatbots and automated content generation, AI tools empower marketers to make data-driven decisions, enhance customer experiences, and optimise campaigns with precision. By harnessing the power of AI, marketers can unlock new insights, automate repetitive tasks, and ultimately achieve greater efficiency and effectiveness in their marketing efforts.
As AI continues to evolve, embracing these tools becomes essential for staying ahead in the ever-changing marketing landscape and driving sustainable growth in the digital era.
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