As the field of content marketing continues to grow, marketers are constantly searching for innovative ways to create high-quality content that drives engagement and conversions. One emerging technology that is rapidly gaining popularity in the content marketing world is AI writing tools.
AI writing tools are software applications that use machine learning algorithms to generate content that reads as if a human wrote it. These tools analyse large datasets of text to learn patterns and styles, allowing them to generate original and on-brand content. Some common types of AI writing tools include chatbots, language generators and content optimisation software.
Here is an example where we asked ChatGPT to write 2 paragraphs explaining what AI writing tools are.
As shown in the example above, ChatGPT, among the many AI tools out there, makes the writing and researching process simpler and near-instant for any user on the internet.
Should you really be using AI writing tools if you are a writer, or if you have your own team of writers? Will AI writing tools improve your content output?
To help you better understand how AI writing tools can boost your content production, we’ve listed three key benefits it might bring.
Instead of spending hours researching and writing articles from scratch, AI writing tools can generate articles in minutes. It can also help writers with basic research, reducing the amount of time required ploughing through the internet to understand a topic.
This can significantly reduce the time and effort to generate articles, and also produce quality content that often comes grammatically free of errors. This could help to free up time for other marketing tasks, or to meet tight deadlines.
When using AI writing tools to write your article, it can analyse your content and suggest changes that will help improve its search engine ranking. For example, they can recommend keywords to include in your article or suggest ways to improve your headlines and meta descriptions.
AI writing tools can help you maintain consistency across your content. By analysing your existing content, these tools can learn your brand voice and style, ensuring that all new content matches your established tone and messaging.
Often, the most challenging part of writing is figuring out what to write about. AI writing tools can analyse trends, user interactions, and other data to suggest relevant and timely topics. This not only speeds up the ideation process but also ensures that the content is tailored to the interests of your audience.
AI writing tools can also proofread the content, identifying and correcting language errors, ensuring that the produced content is not just free of grammatical mistakes, but also coherent and easy to understand. This reduces the need for manual proofreading and editing, leading to further time savings.
Now that you understand the benefits of AI writing tools, you may be wondering how to find the best ones for your content marketing needs. We’ve broken this section down into three categories so that you can easily find what you’re looking for.
But before diving into the best tools to use, here’s what you should be looking out for when looking for the best AI writing tools.
With the knowledge of the things you should consider for each type of writing, here are 8 of the best AI writing tools you can consider using as part of your business.
Jasper is an AI writing tool that can generate various types of copy, including blog posts, product descriptions, company bios, ad copy, and social media captions. With the tool, you can choose from hundreds of templates covering many scenarios; for example, if you want to write a long-form blog post, you only need to add your inputs, such as the title and tone of voice, and the AI will generate the content accordingly.
Price (monthly): Free trial/$49 for Creator/$125 for Teams/Custom pricing for business
Copy.ai stands out as a powerful tool for producing innovative and engaging copy, perfect for crafting compelling blog titles and introductions. Powered by OpenAI’s GPT-3, a state-of-the-art language model, Copy.ai is designed to streamline the copywriting process for its users.
For bloggers, Copy.ai offers an integrated plagiarism checker, a valuable feature allowing you to ensure the authenticity of your content. This is an excellent feature for those who want to check their work’s originality.
Price (monthly): Free version/$36 for Unlimited Words/Custom pricing for enterprise
Writesonic is designed to help you create top-tier content, whether it’s articles, blogs, ads, marketing materials, eCommerce descriptions, social media posts, or website copy.
Pricing (monthly): Free trial/$12.67 for Pro/Starts at $1000 for Enterprise
Frase is an SEO and content creation tool that helps marketers create high-quality, SEO-optimised content. It offers features such as content briefs, topic research, content optimisation suggestions, and more.
Pricing (monthly): $14.99 for Solo/$44.99 for Basic/$114.99 for Team
SEO.ai produces high-quality SEO content by uncovering valuable keywords and producing optimised content via proprietary algorithms and Google SERP analysis. This tool can help speed up your content creation and optimisation process as it has the advanced SEO feature score to help with competitor benchmarking.
Pricing (monthly): Free trial/$49 for Basic plan/$99 for Plus plan
Hypotenuse AI is an advanced AI-powered article and blog writer capable of creating distinct content in as quick as five minutes. This tool allows you to generate captivating article titles, construct various detailed outlines, and produce your content draft. It also excels in amplifying long-form content, making it a valuable asset for any content creation process.
Pricing (monthly): Free trial/$24 for Starter/$49 for Growth/Custom pricing for Enterprise
Wordtune is a writing assistant powered by AI to help you express ideas in the best possible way. As a copywriter it allows you to refine and enhance your written communication and say what you need to say effectively. Whether it’s rephrasing for clarity, generating alternative sentence constructions, or adjusting the tone of your text, Wordtune can do it all.
Pricing (monthly): Free/$9.99 for Premium/Custom pricing for Premium for Teams
RytrAI is equipped to cover everything from blog posts and sales pitches to social media content. Designed to streamline your content creation process, it is an invaluable asset for diverse writing needs. As copywriters, you can use this tool to generate high-quality content that is unique, compelling and accurately tailored to the specific demands of your projects.
Price (monthly): Free plan/$9 for Saver plan/ $29 for Unlimited plan
These are a handful of the best AI writing tools we’ve picked out, but if you’re looking for more options, check out this article, where we have a complete list of writing tools you can choose from.
All in all, AI writing tools are revolutionising the field of content marketing. These AI-driven tools save time and improve the quality of content marketers to stay ahead in a competitive landscape. But remember, while they’re fantastic aids, they don’t replace the creativity and strategic thinking that humans bring to the table.
You can read more about AI tools in our articles here:
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