CPA Advertising: A Complete Guide To Increase Traffic  


CPA advertising is a popular way for advertisers and affiliate marketers to make money online. This article discusses what CPA advertising is and how it works. We will also provide tips on how to be successful with CPA advertising. 

CPA Advertising Explained 

CPA (Cost-per-action) marketing is a type of affiliate marketing used by all sectors of businesses to scale their marketing dollars to reach a wider audience effectively. 

The CPA marketing model is an advertising model that consists of a business (advertiser), a publisher (affiliate), and, optionally, a CPA network (a platform that brings together publishers and advertisers). 

CPA vs. CPC Advertising 

Traditional web advertisements get the most traffic when someone clicks on the ad or a search engine spider visits it. CPA marketing is an alternative meant for conditional payments. You only get paid when the consumer takes the desired action for them, such as opening an account or joining a specific event. 

In a nutshell, CPC pays the affiliate marketer for each click generated in the digital marketing campaign, whereas CPA pays for each desired action, such as views, contacts, sales, or leads. Their ultimate goals are different, too: CPC is designed to increase the number of people who visit your site, while CPA is designed to convert site visitors into the desired action. 

CPA vs. CPL Advertising 

CPL (Cost per lead) pays the affiliate marketer for generating qualified sales leads, whereas CPA pays for each desired action taken. CPL is designed to identify and quantify the cost of acquiring prospective customers who have shown intent to buy, whereas CPA is designed to convert visitors to any desired action. 

Pros and Cons: CPA vs Other Forms of Affiliate Marketing 


  • An advertiser only pays a commission when the desired outcome occurs, and an affiliate marketer/publisher can earn a commission without generating sales. 
  • An affiliate marketer can find a suitable opportunity because many industries and market segments offer CPA programs. 
  • There is a low barrier to entry due to no upfront investment cost, which is advantageous for a beginner affiliate marketer. 


  • Compared to CPC, the threshold for earning a commission is much higher under CPA for a publisher. 
  • An affiliate marketer needs to be creative due to the competitive nature of CPA marketing. 

Different ways to start CPA advertising for Advertisers 

With powerful platforms such as Google Ads, you don’t need to be an advertising expert in marketing your business online. You can get in front of customers with easy-to-set-up digital ads by leveraging Google Ads. 

With Google’s powerful algorithm, you can be visible where your customers are searching, browsing and watching across the Google platform, such as Google Search, YouTube, and the web. This way, you can get the most out of your marketing budget with automated solutions from Google Ads. 

However, there is another way. If you want to take advantage of CPA affiliate marketing as a business, you can join a CPA network. Depending on the network and your setup, joining an affiliate network can be a great way to increase your digital revenue [1].

A CPA network is an online marketing platform that connects advertisers with publishers who want to promote their products or services. Publishers earn commissions when they drive sales or leads for the advertiser. By joining a network that is right for you, you gain access to hundreds or thousands of publishers who are either bloggers, media buyers, SEO or marketing specialists, all working towards attracting as many potential customers as possible. 

Different ways to start CPA advertising for Publishers 

The first thing to do to start as an affiliate is find your niche. As a beginner, it may be tempting to jump from one niche to another, but this is rarely effective. Instead, you need to think carefully about your niche. There are sites that curate some of the best offers that you can use to figure out what your specific niche is [2].

The next thing to consider as an affiliate marketer/publisher is to decide whether you want to join a CPA affiliate program, deal directly with an advertiser, or participate in the CPA affiliate network. 

There are many advantages to using a CPA affiliate network instead of signing up for individual CPA affiliate programs. For one, you have one-stop access to a range of programs. You don’t need to spend time searching, researching and applying to each program individually. 

In addition, CPA affiliate networks provide helpful resources that can make it easier to be successful with your affiliate marketing efforts. For example, you may access training materials, creative assets, and tracking tools. A good network will also provide a valuable analytics dashboard and reporting tools to track your performance. 

Overall, using a CPA affiliate network can save you time and provide you with the resources you need to be successful. Consider signing up for a CPA affiliate network if you want to start affiliate marketing. 

Since the network has done the heavy lifting of establishing partnerships and approving the brands, you don’t have to worry that you’re dealing with a fly-by-night company that won’t be able to pay your commissions. Most networks also standardise and enforce rules of conduct between the affiliate and merchant, resulting in a fair deal for both parties. 

How to Drive Traffic and Maximise Impact 

There is no such thing as a free lunch. To be successful at CPA marketing, you need to put in the work to generate traffic. 

The internet is now the primary method for people to find information and research products and services, and search engines facilitate this user behaviour by identifying relevant websites.  

This is why the best ways to generate traffic are: 

  1. Learn about SEO (Search Engine Optimisation) and stay on top of the latest Google Search updates [3].
  1. Focus on small and incremental changes to a website’s overall SEO strategy: this approach can produce noticeable gains over time. 
  1. Consistently provide valuable SEO-optimised content: one of the best things you can do is publish more content. By targeting additional keywords and ranking, you’ll be able to attract even more visitors to your site. Of course, simply publishing more content isn’t enough – it needs to be high-quality content that your audience will find valuable. If you can consistently produce great content, you’ll see a significant uptick in traffic over time. 


Vantage offers an industry-leading CPA Affiliate Partnership program which is highly competitive and flexible. Through this program, you will join forces with Vantage, an award-winning multi-asset broker that offers highly competitive commission rates and payout structures. The program provides you with a complete suite of marketing, traffic and other technical tools to better manage and track your goals.  

Vantage CPA Affiliate Program best suits those with a solid online presence, such as: 

  • Lead Generators 
  • Business and Social Media Influencers 
  • Website Owners – Finance and Trading Comparison Websites 
  • SEO Professionals 
  • Trading Educators 

Participating in Vantage’s Affiliate Program allows you to leverage our global reputation and strong brand recognition as an industry-leading and regulated broker.  

Joining the Vantage CPA program is simple. The sign-up process is fast and efficient, and more importantly it’s free to join. A selection of advertising material will also be readily available for you to present through your strong online or offline presence. 

You can find out complete information about the Vantage CPA Program here


  1. “What is affiliate marketing and how to get started – Fiverr”. https://www.fiverr.com/resources/guides/digital-marketing/what-is-affiliate-marketing . Accessed 20 Sept 2022
  1. “Similar Website Search – sitelike.org”. https://www.sitelike.org/similar/odigger.com/ . Accessed 20 Sept 2022
  1. “Affiliate Marketing with Google Ads – WeCanTrack”. https://wecantrack.com/google-ads-affiliate-marketing-guide/ . Accessed 21 Sept 2022

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