Beginner’s Guide To CPA Affiliate Marketing


There is a multitude of ways to monetize your digital presence beyond creating content, providing services, and selling products. Cost-per-action (CPA) affiliate marketing is a popular way to make money online by taking advantage of your digital presence. In this article, we will survey what cost-per-action marketing is, and also discuss how you can start your CPA affiliate marketing business.  

CPA Marketing 

Cost-per-action (CPA) marketing is a type of pay-for-performance marketing method (also broadly known as affiliate marketing). It is used by all sectors of businesses to scale their marketing dollars to reach a wider audience effectively [1]

Cost-per-action refers to the fee a company will pay for an advertisement that results in an action, like signing up for a newsletter or downloading an eBook. 

CPA Affiliate Marketing 

In a CPA affiliate marketing arrangement, there are at least three partners: the merchant, the affiliate, and the consumer. Sometimes, a CPA arrangement will also include one additional party: the affiliate network. 

The affiliate (also known as the publisher) joins a company’s affiliation program, which can take place through an invitation or by applying to the affiliate program. Upon joining, the affiliate will be given a custom trackable code (often in the form of a custom URL) that they’ll use to promote a specific product or service. The consumer will click on the affiliate link and ideally take a certain action (which could be a free sign-up, a sale, an event registration, or something else), the affiliate network will record the action, and then the merchant will pay the affiliate the agreed-upon commission. 

Three Categories of CPA Affiliate Marketing 

Pay per Sale 

Pay per sale is a payment model for online ads, where you are paid a percentage of the product’s sale price, but only when a customer’s ultimate purchase of an item can be traced back to your custom tracking code. 

Pay per Action 

Cost per action is another payment model, where you are paid a commission when a customer takes a specific action, and only when this action falls within the defined actions specified in the affiliate contract. 

All actions covered by the model are directly related to some type of conversion, ranging from a newsletter sign-up to a link click or sale, and determined by the advertiser. 

Recurring Payments 

Recurring payments is a model where you are not only paid a commission when the desired action was taken by a customer, but you are also further compensated each time that customer makes a repeat purchase [2]

Pros and Cons: CPA vs Other Forms of Affiliate Marketing 


  1. Depending on the defined outcome under the Affiliate Agreement, you can earn a commission without generating sales, as long as the desired outcome has taken place (such as account sign-ups). 
  2. A large number of industry and market segments offer CPA programs, and you have a good chance of finding one that works for you. 
  3. No upfront investment is required. You earn commission due to your digital presence and influence. 


  1. When companies engage in advertising that results in a particular fee for each advertisement clicked, this is called cost per click (or CPC) advertising. The threshold for payment is considerably lower than CPA advertising. 
  2. It’s a competitive arena, so you have to be creative to make good money. 
  3. As a beginner, it is difficult to get accepted into top CPA networks [3]

Quick Start Guide on CPA Affiliate Marketing 

To make the most of your CPA marketing campaign, find an affiliate manager with whom you have a good relationship. Also, choosing the right offer and CPA network are key to achieving high returns. 

Relationship First: Providing Values 

Relationship-building comes in two folds: you should build solid relationships with both your audience and businesses in your niche. 

One good way to get access to the best CPA marketing opportunities is to build strong relationships with the businesses in your niche and be sure that you are in a position to bring value to their programs. When they know and trust you, they’ll be more likely to give you access to exclusive offers and deals. 

Providing Values to Audience and Having Traffic Strategies 

It is not enough to have a digital presence by delivering excellent content and bringing value to your audience, you should also actively design strategies to grow traffic to your sites. The most common methods include SEO, email marketing, pay-per-click (PPC) ads, native ads, Google ads, and social media. 

Research for Opportunities 

The best CPA opportunities aren’t necessarily the best-known ones. 

What works best for your business depends on your industry, market segment, the most likely geographical location of your target audience, and your preference for the payout structure. 

Another important thing to look for is a solid list of offers from a range of reputable publishers in the verticals you’d like to target. 

Join a CPA network 

Beginners to CPA affiliate marketing can often benefit from joining a CPA network. CPA networks act as intermediaries between affiliates and businesses providing a selection of various CPA good networks can allow you to choose a CPA offer and start receiving referral traffic from affiliate sites more smoothly.  

A good network will also equip you with tools such as marketing materials and a dashboard to track important metrics on actions, traffics, and commission. Some networks also provide creatives such as landing pages, banners, and recommended ad copy, which makes it easy to start a campaign. 

Vantage CPA Affiliate: One of the Highest Earnings In the World 

Vantage is proud to offer an industry-leading CPA Affiliate Partnership program. By participating in the program, you are collaborating with a company with a global presence and strong brand recognition, and you are able to offer your referrals solid values of having an industry-leading and regulated broker. 

The Vantage CPA Affiliate Program is designed to be one of the most competitive, flexible, and highest-earning programs in the industry. By participating in the program, you are joining forces with Vantage, the award-winning multi-asset broker. 

The program provides you with a complete suite of marketing, traffic and other technical tools to better manage and track your goals. 

Vantage CPA Affiliate Program best suits those with a strong online presence: 

  • Lead Generators 
  • Business and Social Media Influencers 
  • Website Owners – Finance and Trading Comparison Websites 
  • SEO Professionals 
  • Trading Educators 

Joining the Vantage CPA program is easy. There are no fees to join. Signing up to become an Affiliate or IB is fast and efficient. We will also provide a selection of advertising material for you to present through your strong online or offline presence. 

You can find out complete information about the Vantage CPA Program here


  1. “What is affiliate marketing and how to get started – Fiverr”. https://www.fiverr.com/resources/guides/digital-marketing/what-is-affiliate-marketing . Accessed 30 Aug 2022
  2. “CPA Marketing: A Low-Risk, High-ROI Approach to Affiliate Marketing – Big Commerce”. https://www.bigcommerce.com/articles/ecommerce/cpa-marketing/ . Accessed 30 Aug 2022
  3. “CPA Marketing for Beginners [Ultimate 2022 Guide] – Monetize.info”. https://monetize.info/cpa-marketing-for-beginners/. Accessed 1 Sept 2022

Disclaimer: Any information/content/material is intended for educational purposes whereas Vantage does not represent or warrant that the material provided here is accurate, current, or complete and cannot be held responsible for any miscalculation/mistake or omission. Any reliance on such information is strictly at your own risk. The information provided here, whether from a third party or not, is not to be considered as a recommendation; or an offer to buy or sell; or the solicitation of an offer to buy or sell any financial instruments; or to participate in any specific trading strategy and/or as investment advice. Any research provided does not have regard to the specific investment objectives, financial situation and needs of any specific person who may receive it. Please seek advice before making any trading decision. Past performance is not an indication of future performance. The information provided is not intended for distribution to, or use by, any person in any country where such distribution/use would be contrary to local laws.

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