Facebook optimisation is among the most essential yet undervalued online advertising options in today’s internet-driven world. To convert those efforts into actual clicks and conversions, you should look to optimise your Facebook page. By setting up your page, new followers will get to know what your company does and how it can help them without needing to search all over the internet.
Before we get started on the ways you can optimise your page, here are reasons why you should optimise your Facebook page:
Here are a few things you can start doing to optimise your Facebook page today
This is one of the most important tasks you’ll want to do to make your business credible and trustworthy. Even if you already have a website, Facebook business pages serve as additional websites where visitors can learn more about you. Hence, you should try to provide as much information as possible.
Here’s a mini checklist for you, so you don’t miss out on anything:
A profile picture is more important than a cover image because it will accompany every page update, even when shared to someone else’s timeline, or when you leave a comment.
It makes your page more eye-catching, and also provides you with an opportunity to showcase something related to your business, be it the product, your team or even just a creative visual to pique interest .
This helps people find and remember your page. When you create a username, it appears in a customised web address for your page, which makes it easier and more convenient for people to remember your page and type in the URL.
Make the most out of the description, and always complete this field. Ensure that you try to use all the allowed 255 characters for original content. Original content improves your page’s ranking and helps to explain briefly what your page is about. You can run your brand name through a semantic analysis tool, such as one found on Semrush, to find the most relevant context for your description.
By linking your website, Facebook users are able to get to your site easily. You can also link your page on your website, this will help get your page to rank higher for your business name, helping in increasing your reputation.
Besides the major components listed above, here is more information you can and should consider adding:
Facebook offers pre-made page templates to help you optimise your page for the types of business you are running, including:
You can find your page’s call-to-action below your cover photo. You can choose a CTA from quite a number currently supported, so look for one that’s most relevant to your business:
To customise your CTA button, click it and select the “Edit” button. There are plenty of CTA options to choose from. You should include the most appropriate button text and landing page for each CTA in which the user would perform the recommended action.
Page tabs can help users scroll through your products and services more conveniently. These tabs will appear on the page’s left side. They allow you to add information about your company, such as current specials, services, upcoming events, products you sell, create a drop-down menu, and more.
Before making a purchase, many potential customers look at online ratings and reviews. Facebook allows users to leave reviews, and can be ideal for you to publicise your customers’ reviews.
To allow visitors to review your page, navigate to ‘Settings’ and click ‘Edit’ next to ‘Review.’ Your goal should be to encourage Facebook users to leave reviews, allowing you to attract new customers and increase your credibility.
As Facebook continues to emphasise on the importance of user interaction, you’ll want to interact with your audience regularly, which includes managing comments or responding to direct messages, creating live videos, special events, or other ways to engage with your potential customers.
Here are a few audience-building hacks you can try:
Keeping your newsfeed up to date should be one of your top priorities, and you can do so by simply sharing news on your page or other posts like curated content, articles, and recent blogs you’ve written.
Facebook optimization takes only about an hour of your time to fill your page with relevant and helpful information. After that, in order to maintain your page, ensure that you actively keep it up to date and interact with it.
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