Forex affiliate marketing is an immensely competitive industry, particularly in the age of social media. In an era where digital users are bombarded with information nearly every waking hour, how can forex affiliates stand out?
In this article, we will explore strategies for using TikTok in affiliate marketing.
Launched in 2016 by Chinese company ByteDance, TikTok is a social media platform that allows users to create and post short videos. It quickly gained popularity around the world, particularly among young users.
Affiliate marketing on TikTok, much like on any other platform, revolves around the promotion of forex offers to the platform users. By leveraging TikTok’s landscape, affiliates have the opportunity to earn commissions for every lead generated through their unique affiliate links.
As they create and share engaging videos, affiliates are able to seamlessly integrate their affiliate links as a CTA button, allowing them to profit from each subsequent conversion. This modern approach to affiliate marketing successfully capitalises on TikTok’s captivating short-form videos format.
Did you know that social media users spend the most time on TikTok? With an average of 55.8 minutes per day spent by each user on the app [1], TikTok has solidified its position as a platform with immense potential for significant reach and engagement.
As of May 2023, TikTok has reached a total of 1.8 billion monthly active users on the app [2].
Considering that the forex market is the largest financial market in the world and TikTok’s availability extends across over 150 countries [3], TikTok emerges as an ideal avenue for forex affiliate marketers seeking access to a diverse and expansive audience. Forex affiliate marketers can localise and adapt content to a broad range of viewers worldwide.
Affiliate marketing on TikTok works just like affiliate marketing on any other social media platform like Instagram or Facebook. As a forex affiliate, your task will be to create and post content that aligns with your forex offerings on the platform while promoting your forex affiliate link with the goal of enticing your audience to click on it, ultimately driving conversions.
However, incorporating links within TikTok can be tricky, depending on the type of account you plan on using for your forex affiliate marketing.
In this section, we have broken down the pros and cons of using a personal account versus a business account for your forex affiliate marketing endeavours on TikTok.
A personal account on TikTok is an individual user profile that allows you to create, share, and engage with short videos. It is the default type of account you will open upon your initial sign up.
A business account on TikTok is designed for brands, companies, and content creators aiming to promote products or services, offering access to advertising tools and analytics. Anyone can switch from a personal account to a business account on TikTok.
| Personal Account | Business Account | |
| Audio Library | ✅ Full library | ❌ Commercial library only |
| Link in Bio | ❌ | ✅ |
| Social Media Links | ✅ | ✅ |
| Creator Fund | ✅ | ❌ |
| Analytics | ✅ ❌ Cannot download | ✅ Can download |
| Third-Party Management | ❌ | ✅ |
As a TikTok forex affiliate, there are two ways to promote forex TikTok content on the app:
1. Promoting Forex Content Organically
The first way is to promote forex TikToks organically.
Ever heard of FYP? On the TikTok app, users have a “Following” feed and a “For You Page” (FYP). The “Following” feed shows videos of accounts a user follows, while the FYP shows videos curated by the platform’s algorithm based on your watch history and interactions.
Here’s how you can optimise your captions to enhance the visibility of your videos on users’ For You Pages (FYPs).
In September 2022, TikTok increased its caption character limit from 300 to 2,200.
Example of a caption on TikTok.
It is clear that the platform is giving creators an opportunity to implement search engine optimisation (SEO) to aid with enhancing content discoverability. Here’s how you can take advantage of this:
You’ll first have to understand your audience in order to be able to know what speaks to them. If you are an existing TikTok creator, you can use the platform’s insights to learn more about your audience and what resonates with them.
You can also search for relevant forex keywords to see the type of content that does well or trends within that keyword.
For example, when you search for “trading forex”, which videos get the most views? Is it an educational type of video with a person speaking in front of a whiteboard, or fast-paced information showed through text with a trending audio? This will give you a pretty good idea of the audience and their needs on the app.
TikTok is increasingly becoming the new Google, the go-to platform for internet searches [4].
Just as keyword research is important for ranking on search engines like Google, having the relevant keywords in your TikTok captions can enhance visibility.
Trends on TikTok can change in the blink of an eye. A key way to boosting your forex affiliate videos on TikTok is to use popular or trending audios. You will know what those are when they play over and over (and over) again while you scroll through your FYP. This helps the algorithm with identifying your video as relevant content.
If you are posting an explanation video with you talking, you can even add a popular video and mute it to increase the likelihood of it surfacing on search results.
TikTok makes this process really easy by showing you trending audios when you click on the “Add sound” button after recording a video.
From here, you can scroll through categories such as TikTok Rising and Viral.
2. Use TikTok Ads to Promote Forex Contents
A recent report has revealed that TikTok ads have the potential to reach 1.09 billion users [5]. These numbers show that TikTok has undeniably become a platform for affiliate marketers who are looking to expand their reach.
Through a business account, you can leverage TikTok’s advertising capabilities to promote your forex content. Differing from ads on other platforms, TikTok’s in-feed ads and spark ads are thoughtfully integrated into a user’s For You Page (FYP), ensuring a seamless experience without disrupting the scrolling flow.
In-feed ads offer the advantage of incorporating a call to action (CTA) button that directly links to a dedicated landing page. This proves particularly advantageous for forex affiliates aiming to direct users to their forex affiliate landing page for further conversions.
Here is an example of an in-feed ad:
In-feed ads can be:
While there are many benefits of forex affiliate marketing on TikTok, it is important to note that it is a highly competitive platform saturated with loads of content. In order to succeed as a forex affiliate on TikTok, you will need to stand out from the rest of the creators on the digital avenue.
Here are some ways for you to achieve that:
Having a distinct and recognisable persona as a forex affiliate separates you from the thousands of other forex affiliates on the platform. Incorporating your face into the majority of your videos is an effective way to establish your brand. Associating a face with a name fosters trust and credibility, which can translate into increased conversions.
The forex landscape encompasses a wide range of topics. Identifying a niche in which you excel and catering to a dedicated audience within that niche is key. For instance, if you are familiar with day trading, your content should focus on day trading strategies. Alternatively, you can also cater to individuals seeking to understand the basics of trading.
Tailoring your content to a specific niche enhances engagement and boosts affiliate marketing success.
For all affiliate marketers, one of the most important aspects in ensuring a successful affiliate business is the call to action. Be it to make trades or to create a live account, your affiliate link should be easily accessible for users to increase your click-through rate.
As mentioned above, you will be able to include your link in your bio if you have a business account on TikTok. However, it is important to incorporate them naturally in your content to encourage viewers to click on the link in your bio. You can direct viewers to your link for in-depth explanations that can be found on your landing page or resources and exclusive offers available.
Here is an example of a marketer promoting their book using the name of the playlist their video is posted under.
Attract your viewers to click on that link by giving them something they can only get if they go to your website.
Hashtags help improve visibility and discoverability. On TikTok, hashtags are a great way for users to find your videos. When writing your next caption, include popular trading hashtags like #trading, #forex, and #forexsignals.
Tip: Using #fyp could also help with getting your video on users’ For You Page.
Experiment with various video styles, such as voiceovers and text paired with trending audios. Analyse the performance of your content like views, and comments to determine which video formats garner the highest engagement.
With a business account, analyse performance metrics like click-through rates, conversion rates, and engagement levels for your paid ads. Based on these insights, optimisze your ads to refine their performance and effectiveness.
From this article, it is clear to see TikTok is quickly becoming the platform to be for forex affiliate marketing. While TikTok’s potential for reach and engagement is immense, standing out within the platform’s competitive realm is important.
If your goal for marketing is clicks on your affiliate links, consider using a business account so that you can include your affiliate link in the bio. This will encourage users to be redirected to your targeted landing page for conversions.
Note that you will need a minimum of 1,000 followers as a business account before you can have your link in the bio.
Want to be part of an affiliate community supported by a broker with over 12 years of experience in the forex industry? Join our Vantage Forex Affiliate Program! Gain access to conversion-driven marketing materials, free educational resources and more.
Head on over to the Vantage Affiliate Program page for more informatior, or check out Vantage Partner’s blog for more content like this. Remember to follow us on our social media channels Facebook, Instagram, LinkedIn and Telegram for more bite-sized affiliate marketing tips.
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