Many online brokerages offer trading affiliate programs to boost their marketing efforts, gain new customers, and increase their business revenue.
One key difference between trading affiliate programs and other forms of traditional marketing is that they require the active participation of an independent third party, known as an affiliate partner.
Here’s an explanation of how trading affiliate programs work, types of financial products they cover, and what to look out for when choosing which one to join.
A trading affiliate program is a partnership program created by brokers. The program aims for trading affiliate to help drive traffic and potential clients to the broker’s trading platform or website. Affiliates will act as intermediaries, utilising their marketing expertise and resources to promote the broker’s services and products to their respective audiences. In exchange for their help, affiliates can receive a commission amount from the brokers depending on the trading affiliate program commission structure.
There is a plethora of reasons for one to consider and join a trading affiliate program. Here are a few:
One of the reasons to consider a trading affiliate program is the ease of getting started. Trading affiliate program often has a low barrier of entry. Additionally, most programs provide ready-made marketing materials, affiliate links and support to help affiliates to get started in their affiliates journey.
With the increasing popularity of online trading platforms, there is a growing demand for individuals interested in trading financial instruments such as stocks, currencies, commodities, and cryptocurrencies. This presents a market opportunity for affiliates to target on.
Trading affiliate programs offer a diverse selection of marketing tools and personalized resources, including banner ads and landing pages. These resources enable affiliates to effectively promote partnered brokers and entice prospective clients to join. Read about the different marketing tips here.
Additionally, certain programs provide supplementary resources such as affiliate managers or dedicated support teams to assist affiliates. If an affiliate encounters issues with their referral link, they can promptly seek assistance from the support team or affiliate manager to get it fixed promptly. Lear
Trading affiliate programs offer great flexibility when it comes to working hours and location. Affiliates can work from anywhere as long as they have a laptop and internet connection. They also have the freedom to set their own schedules, allowing them to easily manage their affiliate marketing tasks alongside other commitments. This flexibility enables affiliates to work at their own pace and find a balance that suits their needs.
When you sign up for a trading affiliate program, your aim is to refer customers to the brokerage offering the affiliate program. Every qualified client that you introduce will entitle you to a payout (sometimes referred to as a ‘commission’ or ‘rebate’).
There may be a cap on the maximum amount of commissions you can earn and some might not have a cap, and there may be specific conditions or requirements that have to be fulfilled – this depends on the type of affiliate program offered, explained in more detail below. For example, Vantage has no cap on the commission or rebates offered to affiliates under their program.
Nonetheless, trading affiliate programs are highly flexible, as you will be able to set your own earnings target and determine how much time and effort you want to commit. Trading affiliate programs could be developed as full-time careers, to expand your business revenue, or simply to establish a stream of passive income.
Of course, you’ll first need to have a ready audience that would be receptive to the products and services you are promoting on behalf of the brokerage. This means that you will need to have your own website or social media channel through which your audience interacts with you. Often time, affiliate programs require you to have a strong online presence to help generate more traffic to the brokerage that you’re promoting.
But don’t think that you have to be a TikTok personality or Instagram influencer to succeed. Professional traders, financial coaches, investment gurus and the like can also benefit from trading affiliate programs.
Trading affiliate programs may come in one of the following formats. Some may also follow a hybrid model, blending elements from different formats.
Trading affiliate programs cover a great variety of financial products, although different brokerages will offer different trades and investments.
Some of the more popular trading affiliate programs include:
Forex affiliate programs are designed for affiliates that are interested in promoting forex trading services. These programs are offered by brokers who focus on the foreign exchange market. As an affiliate, you can earn commissions by referring clients to these brokers. Forex affiliate programs often provide different payout structures, such as cost-per-action or cost-per-lead, as well as revenue-sharing models. Some forex brokers may also offer a third form of affiliate program, known as a white label program. This involves providing a broker’s customisable all-in-one proprietary trading platform for your business to use.
The stock affiliate program focuses on partnering with brokers or trading platforms that offer access to the various stock market around the world and may encompass various products such as Contracts-for-Difference (CFDs), options and futures. As an affiliate, you can earn commissions by referring clients who engage in stock trading activities, such as buying and selling stocks.
Crypto affiliate programs offer a wide range of opportunities for affiliates to earn commissions by referring clients to participate in the crypto ecosystem. These affiliate programs revolve around promoting crypto projects, platforms and tokens. There are many levels of affiliate marketing used in crypto projects, ranging from sponsored content and introducer schemes to refer-a-friend bonuses. As an affiliate, you can take advantage on the growing popularity of cryptocurrencies and blockchain technology.
First and foremost, you should pick a trading affiliate program that offers the type of campaigns and payouts that fits you.
For instance, if you’re an influencer who mainly creates content around passive, regular investing, you may find a volume-based affiliate payout structure more appealing.
On the other hand, trading analysts who focus on providing trading signals may find greater success with programs that pay a commission on every trade.
If you’re unsure on the type of affiliate campaigns offered, how the payouts work, and whether they would be right for you, don’t hesitate to reach out to the brokerage.
Afterall, it’s better to move on to something that’s a good fit, instead of wasting time and effort on an affiliate program that subsequently proves to be unachievable.
Your referrals are more likely to act on your promotional efforts if they sense you have a genuine interest and in-depth knowledge about the brokerage and campaigns you are promoting.
Hence, it is important to choose an affiliate program that is aligned with your own investment style and preferences; this will make it easier to attract referrals and earn commissions.
Additionally, focusing on trading and investments that you are passionate about will see you naturally establishing yourself as an expert in your niche over time. This will further pave the way for more leads and referral traffic in future.
The potential for high payouts or commissions isn’t the only thing that makes an affiliate program worthwhile. A good program should also offer a suite of support tools and resources to help you succeed. Afterall, being an affiliate partner to a brokerage is exactly that – a partnership – and both parties need to do their part.
A crucial step of the referral journey lies in being able to seamlessly transition from the affiliate’s site or channel to the brokerage’s website; marketing materials (embedded banners, promotional materials and widgets), high-converting landing pages, as well as tracking tools that are able to support this process are crucial.
Additionally, prompt and responsive support, personalised advice and tools for feedback and reporting will also be necessary in optimising your conversions.
As an affiliate partner, you only want to promote the best brokerages to your fellow investors. That’s why it’s critical to check the reputation of the brokerage offering the affiliate program before signing up.
As a rule of thumb, avoid any brokerage that isn’t properly licensed or regulated, so as not to inadvertently be embroiled in financial fraud or scams.
You should also research the history of the brokerage you’re planning to partner with. How long have they been in business, who are their investors or backers, and what do others say about them?
Look up online reviews on independent sites such as Trustpilot – from both customers and affiliate partners. Try to be as discerning as possible, and prioritise highly-rated brokerages.
Think about it: By working with a reputable brokerage, your referrals are much more likely to have a great experience. This, in turn, will increase the chances of them sending more leads and potential business your way.
An award-winning multi-asset brokerage with over 900,000 clients and more than 2 billion USD in monthly trading volume, Vantage offers rewarding partnership programs with a combined payout of more than USD 5 million each month.
We support our 20,000 active affiliates and partners worldwide with easy-start programs, robust support, transparent payment and performance tracking and high-conversion marketing materials.
Sign up as a Vantage affiliate partner today.
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