Twitter is an online social networking site where people can communicate with one another through tweeting. This communication works in the form of short messages called tweets, and anyone who follows you on Twitter is able to see it and get updated. Twitter has been in the limelight these past few months following the company’s acquisition by Elon Musk.
Here’s a guide to help affiliate partners stay up to date with everything that is going on with Twitter and other alternative social media platforms that one can consider.
Since Twitter was bought out by Elon Musk in October, the company has been on the centre of media attention following its new boss’s erratic moves. Just a few days after the acquisition, Elon Musk fired top executives of Twitter and started laying off staff as part of the company restructuring .
Due to the uncertainty over Twitter’s new direction, some companies have also paused their ad spending on the platform. In addition, Elon Musk is also charting a new course on content moderation which further pushed advertisers to pull out from Twitter due to fears it would do more harm to their brands than good. Several top executives from its ads department had reportedly left the company and this further soured the relationships between Twitter and other companies .
Ad revenues make up most of Twitter’s revenue, accounting for 89% of its total revenue in 2021 . To add to the ongoing uncertainty of the company’s future, Elon Musk has also mentioned to employees that the company might go bankrupt if it doesn’t generate more cash. Employees have started to feel worried about their likelihood of continuing to work for the company.
According to a report by MIT Technology Review, just a week after Elon Musk bought Twitter, it was reported that the platform lost more than 1.3 million users . As more and more people opt to move away from the Twitter platform, affiliate partners reliant on Twitter could begin to lose their followers, and also see their potential audience size dwindling.
If Twitter were to file for bankruptcy, affiliate partners would need to start finding a new social platform to promote and build up their audience from zero. Affiliate partners that rely solely on Twitter to promote their affiliate links will face a dip in the commission earned from their affiliate links. This is likely the worst-case scenario if that happens.
The behaviour and preferences of a social media user can change over time, as trends evolve, and social media platforms release new features and algorithms. A user that is on Twitter, could very well also be on other social media platforms such as Instagram, TikTok, Facebook, Telegram, Reddit, Discord, LinkedIn, YouTube and more.
To capitalise on the many different channels that capture the online audience’s attention, affiliate partners using Twitter as their primary social media platform can start considering other alternative platforms to grow a second audience base. You can also make the most of your Twitter following, by asking followers to check out your new page on a different social media channel.
Affiliate partners can also consider building their presence out of social media, such as creating a blog, website, or becoming an active member on forums. Being present on many more platforms means greater opportunities for growth and audience diversification, in order to boost your commissions.
There are a variety of Twitter alternatives that affiliate partners can explore. These include platforms such as:
Intro for each and why they can be used.
Facebook is a social networking website where affiliate partner can use it for affiliate marketing. Affiliate partners can create a Facebook page to use as a platform for them to promote their affiliate links and build new audiences.
LinkedIn is one of the largest professional networking sites designed for professionals to connect, share, and learn. Affiliate partners can join and engage in related groups where they are able to network with others and promote their affiliate links.
Mastodon is a social networking services with similar microblogging features to Twitter. Affiliate partners can use the platform to swap ideas and have discussions with users of the platform. With proper planning and management, affiliate partners are able to market their affiliate links in a different space.
Reddit is a platform with a network of communities or subreddits. Users of the platforms can join any of the communities to submit content to the site such as links, text posts, images and videos. Affiliate partners can join a forex or trading related communities to promote their affiliate links by creating interesting topics surrounding it.
Each platform offers unique features and can help affiliate partners reach different audiences. While Twitter has a broad reach, with more than 206 million users, alternative social media platforms are also continuing to gain in popularity rapidly, such as the rise of TikTok and Telegram .
With each new platform, affiliate partners will get the opportunity to create new and different content based on what works for that specific platform. This helps to diversify and grow your content to cater to a wider audience, engage with more users and also promote your affiliate links.
There are various factors to consider, such as:
Additionally, you should consider the kind of content you plan to post and the overall user experience. By taking the time to research each platform, you can find the right one for your business or brand.
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